This February, a huge name for the luxe furniture world, Alexander & James, launched its first Asia flagship store in Bangkok. With the goal to imbue Thailand with vivid British charm, the blue-as-an-ocean store situated on Sukhumvit Soi 39 will serve as a prototype showroom, showcasing the brand’s latest masterpieces to save furniture fans time travelling to England to buy their products.

Far-famed for their charm-filled sofa collection, which is the brand’s speciality, Alexander & James has long been sprucing up British homes with sophistication and a pulchritude rendered through their home decor items.

Started by the Mark Alexander Smith – Founder and Creative Designer of Alexander & James – the brand reflects his fondness for, in his own words, “the charming aesthetics of a British palace, the warmth of a country vacation, the beautiful and colourful Moroccan markets and the blend of markets in Paris which are full of fabrics and antique arts and items.” As a result, his sofas, which often feature rich and vibrant hues, are the perfect epitome of his unique brand.

Though the presentation of Alexander & James sofas is outrageously good-looking, the brand absolutely does not trade quality for its beautified look; nor does it compromise on the comfort and softness of its products.

Good quality materials are used for utmost comfort and style – think 100 per cent natural leather from local herds in Brazil, fabric from Italy, rubber wood for making sofa frames and structures from one of the world’s best rubber tree origins, Thailand. This way, home lovers can be assured they’ll get a pleasing visual pop as well as plush seating from items by Alexander & James.

Alexander & James’s Bangkok flagship store offers a range of their iconic furniture, available in a variety of colour and fabric options. So for those hankering to add a splash of sophisticated colour into their home, this place will provide you freedom aplenty to find the right shade and shape that suits your tastes and home best. Visit the showroom on Sukhumvit 39 to see more of what is on offer. Please visit www.alexanderandjamessofas.com for more information.

Alexander & James, 163/1, Sukhumvit 39, Bangkok, +66 86 783 4000

Open: Mon-Sun, 10 am-7 pm.

Kankanit Wichiantanon
Writer, Bangkok
Kankanit is a writer by day and a baker by night. If there’s one thing you should know about her, it’s that she can wax poetic about food 24/7. Her daily routine is writing, cooking, eating, repeat. They are the things that inspire her from morning 'til night.