It seems everyone’s talking about MCM right now.

From its special edition Love Patch collection to their it-girl campaign star, Billie Eilish, it’s definitely the brand of the moment. And now, MCM (which — fun fact — stands for Moderne Creation München) has just opened a pop-up store bang in the middle of Central World. And it is seriously cool. Spreading across 40 square metres, the MCM Central World pop-up is a real “pop” of colour indeed. In its bright colour scheme of yellows and greens, the brand is also presenting their new Pop Rabbit collection for the first time ever at this store. But that’s not the only reason Bangkok is buzzing over the new pop-up. Here, take an inside peek at MCM’s sweet new set-up and the must-have accessories from their Pop Rabbit collection.

[All images courtesy of MCM]

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You can spot the MCM pop-up from a mile away. With unmissable bright yellows and greens, the store is also plastered across with the latest collection’s contemporary style camo print.

There are also some pretty cool activities you can have fun with as you shop. Head to the Billie Eilish photo booth and get a few snaps with your friends, or even try your hand at some sound mixing at the Controller DJ station. While you’re there, try scanning the QR code for an adorable photo filter featuring this Pop Rabbit art.

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Sound mixing DJ station at the MCM Central World pop-up.

At the opening party, the pop-up store was literally bursting with celebrity DJs, actors, and other Friends of MCM. We saw the likes of Mild Jiravechsoontornkul, CD Guntee, and Mark Siwat joining in the celebrations of the new shop and collection.

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Mark Siwat at the opening party.
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Pat Chayanit at the opening party.

As for the collection itself – it’s pretty adorable. The Pop Rabbit collection is based on the concept of a “Hide & Seek Rabbit”. The signature leather accessories have been decorated with an eclectic print featuring pop art rabbits on a modern camo print.

For MCM, this rabbit is a symbol of youth and play — it’s all about running around and seeking out new places to explore and all yours. So while you’re browsing all the cute stuff, you’ll find rabbit imagery popping up across the pop-up store as if it’s constantly playing a game of hide and seek with you. It’s the perfect little companion for the new generation of curious explorers.

The Hide & Seek Rabbit backpack is the perfect companion for a day out exploring.

This MCM Central World pop-up will be the first place you can shop the new Pop Rabbit collection, so don’t miss out on getting a head start here. With Menswear and Womenswear, you’ll also be able to shop your favourite MCM classics, from the Patricia Leather Block bag and Stark Backpack for women to the Dieter Nylon for men.

MCM Central World pop-up.

The MCM Central World pop-up is open now until January 2020. 1/F Central World Atrium, Rama I Road, Bangkok 10330 (10am-9pm).

Karn Chatikavanij
Style Writer
A globetrotter with a love for sushi and Miu Miu, Karn is a fan of all things upbeat, delicious, and well-dressed. Her frequent activities include packing for beach trips, listening to 80s music, and trying to make daytime pyjamas happen.