If you’re already a bona fide steps fiend — addicted to raising the numbers of steps on your Fitbit that is — the fitness tracker giant has recently launched Fitbit Premium as an extra push to help its users reach their health and wellness goals. 

By way of the existing Fitbit Coach app, the paid subscription offers an extensive range of personalised health and fitness guidance, tips and coaching services — it’s like having a nutritionist, personal trainer and sleep consultant in your phone.

Another example of wellness brands tapping into the individualised service trend, the new Fitbit Premium tier offers tailored fitness instruction and advice. It’s particularly handy for those who are unsure of how and where to start their fitness journey. Fitbit users who have installed Fitbit Coach are also left with slim pickings for free workouts on the app, with a lack of meaningful guidance. This is all reserved for Fitbit Premium, which offers customised video workouts and programs, health insights and reports, and innovative features to help improve sleep and diet patterns. 

Fitbit Premium on iOS, showing Today screen with insights.

“Fitbit Premium… will evolve with you and get smarter over time, delivering the support and guidance you need to help you achieve your health goals,” said James Park, co- founder and CEO of Fitbit.

The development of Fitbit Premium has been reportedly based on the guidance of fitness and medical professionals — nutritionists, sleep scientists, psychologists, celebrity trainers, sportsmen and women, athletes and more — who are part of Fitbit’s Advisory Panel. A virtual treasure chest of offerings, this service will be available at HK$628 per year. That’s about the price of a single personal training session in Hong Kong as it is, so price-wise, it’s practically a no-brainer. 

Fitbit Premium on iOS, showing sleep score.

At the outset, this service features nine guided programs to enhance your overall well-being and encourage long-term health benefits — Intro to Healthy Habits, Get More Zzz’s, Habits for Restful Sleep, Get Active, Beginner Running, Run Training, Understand Calories, Kick Your Sugar Habit and Kick Your Salt Habit. 

Realising the need to deliver fresh content to their users, Fitbit is expected to add further new courses and tips to this repertoire by the end of this year. And in a move aimed at helping people struggling with weight loss or those with more serious health issues such as diabetes and high blood pressure, the Fitbit Premium service plans to introduce a one-to-one coaching facility by 2020. 

Adding a couple of cherries on top, Fitbit concurrently announced the launch of two new enticing products to complete your Fitbit ecosystem — the sleek Fitbit Versa 2 smartwatch and tracker (below), and the Fitbit Aria Air smart scale, which sends your stats to yourself via Bluetooth.

Product render of Fitbit Versa 2, 3QTR view, in Bordeaux and Copper Rose.

With the brand’s latest steps to cover all bases with Fitbit on your wrist, there’s nothing stopping you from becoming the healthiest form of yourself. 

Fitbit Premium is available now at HK$78 per month or for HK$628 per year. Fitbit users can experience the service with a one-week free trial. For more information, visit here.