London Fashion Week, traditionally reserved for the stylish elite, is opening up to the public.

The British Fashion Council (BFC) has announced an initiative that will allow members of the public to purchase tickets to six catwalk shows during the upcoming September edition of the city’s prestigious Fashion Week.

“Starting from September 2019, London Fashion Week will offer dedicated experiences for both a trade and public audience through one dynamic schedule, further blurring the lines of what was traditionally known as a global trade platform,” the organisation announced this week.

The concept will allow members of the public behind-the-scenes access to the London Fashion Week Hub over a special two-day series of shows by six as-yet-unnamed designers. Visitors will also be able to take part in installations, panel discussions and experiential spaces. The event will run from 14 September through 15 September (during the official London Fashion Week event running running 13–17 September), with tickets priced from £135.00 (approximately HK$1,309).

The move is the latest effort from the BFC to increase the accessibility of the UK fashion industry. The organisation supports multiple initiatives to broaden the appeal of the sector, from its Newgen initiative celebrating and supporting emerging fashion design talent to an annual BFC/Vogue competition and fund that aims to discover and nurture new creatives.

This article is published via AFP Relaxnews.