Beauty is on a roll these days, with newer technologies, innovative ingredients, and the use of vegan, natural, and plant-based alternatives. But the one trend that’s been a constant with homegrown beauty brands is the way they are incorporating ancient beauty remedies into their products. In line with this idea is Nuskay, the newest label on Indian shelves whose line of luxurious beauty offerings takes into account time-tested regimes that have been passed down the generations. Their idea is rooted in years of wisdom, and put together using high quality, pure, and unadulterated ingredients.
The brainchild of Drs Pooja and Drishty Chhabra, the siblings struck upon the idea for their line over travels across India, Singapore, Thailand, Taiwan, and Japan, where they increasingly learnt about intuitive, traditional Asian beauty rituals. So they conceived Nuskay as a herbal, bio-inspired brand featuring sustainably sourced ingredients. The line is vegan, full of antioxidants, focused on hydration, and designed to complement and enhance natural beauty. Add to that no harsh chemicals, artificial colours, fragrances, sulphates, parabens, or petrochemicals.
Their flagship products include the Golden Dew Concentrate, a luxurious 24k gold serum that offers hydration and re-energizes the skin; the Starlight Glow Restorer for youthful, supple skin; and the Activated Charcoal Scrub to draw out impurities.
We spoke to the founders to figure out how to this fuss-free, intuitive label came about.
How did the idea for Nuskay come about?
‘Nuskay’ is derived from the Urdu word ‘nuskha’, which means ancient remedies and rituals passed down from generations. As doctors, we had researched a lot about skincare and realised that even the most powerful anti-ageing ingredient is not effective if it cannot reach its biological target, especially those that target the key cells responsible for maintaining youthful skin. We further researched about the ancient remedies and their benefits, and formulated specific treatment essences that are genuinely absorbed by the skin and adapted to skin at every age. Also, from our travels across India, Singapore, Thailand, Taiwan and Japan we realised that every country has their own local remedies and we wanted to create something similar for India. We wanted to bring these effective time-tested remedies in an easily accessible, modern and fuss-free format, and that’s how we came about Nuskay.
What makes Nuskay different from other beauty labels?
Nuskay is a luxurious line of beauty rituals made with herbal, bio-inspired sustainably sourced ingredients. The fact that we are vegan, sulfate-free, paraben free and cruelty-free is what make us different. The soul of our products is taking plant-based ingredients and converting them in a blend approved by science labs. Our focus is on finding super ingredients such as ginseng, orchids, which when blended in the right amount, produce extremely satisfying results. We produce high quality products, and hence small, quality-controlled batches. We also provide one-on-one consultations, and once in a while, workshops too.
What unique products does the label have? What makes them special?
Our unique product is the ‘Rose Mask’, we have used different blends to create this product like Ginseng, Chamomile, Lavender, Saffron, Sandalwood. And likewise, we have also used unique blends in our Golden Dew Concentrate, which is a luxurious 24k gold serum that locks in the hydration and re-energizes the skin.
Your opinion on using local ingredients in skincare?
We strongly believe that India is actually blessed with all of these herbs and remedies which work wonders for skin, like the saffron, sandalwood, licorice. These herbal ingredients have a very strong anti-ageing effect and the results are absolutely unbelievable. People can really treat their skin conditions like pigmentation and dark circles with these herbs.
Are there any unique ingredients or rituals you work with?
Many. From ginseng to chrysanthemum. People have been using them for ages as they have many health benefits.
Ginseng is a very unique ingredient – every country has their own type. We have used Ginseng in our 24 karat gold serum and it has shown some amazing results because it is a very energizing herb that helps in improving blood circulation on your face.
Another ingredient we work with is Sea Algae which is used in our to be launched Rose Mask. It’s full of minerals and nutrients and really effective for skin and helps with skin tightening.
Who is the Nuskay customer and what is he/she looking for in beauty?
Nuskay customer is someone who believes in sustainability, is well-educated, aware of ingredients. Our target customer will be the working professional class, aged between 20 to 55, who are looking for products that deliver what it speaks. People who are more aware of what’s available in the market and are looking at self-care, people who don’t really have time to sit and make their own skincare but they still want something which is very natural and herbal, something which is easy to use and which keeps them closer to their roots.