Sustainability might be the buzzword today, but it is with good reason. Comfort, functionality and even luxury need not translate into wastefulness. Whether we completely rework our lifestyles or change just a few aspects, every little adjustment we make helps. Today, a multitude of brands are offering products that make living sustainably an easy option, from what we put in our homes to what we put on and in our bodies. Read on to see just how easy this switch can be with these sustainable brands in India.
There are a host of fashion brands whose driving force is sustainability. They use organic fabrics, reduce waste from production, and heavily feature recycled recyclable or upcycled materials. Homegrown labels like AM.IT by Amit Aggarwal, Pèro by Aneeth Arora, Ka-Sha by Karishma Shahani Khan, Doodlage by Kriti Tula, 11.11/eleven eleven by Shani Himanshu and Mia Morikawa, The House Of Wandering Silk By Katherine Neumann, and Shift by Nimish Shah are constantly pushing this ethos forward with their incredible pieces of art. No Nasties which incorporates fair trade practices and Whitewater Kids that supports Zero Waste practices have wonderful ranges for babies and children.
It is actually quite easy find beauty brands that provide natural, organic, or vegan products, which in themselves are better for us and the planet. However, quite a few brands are shifting to sustainable practices, ingredients and packaging as well. Labels like Raw Nature, Pahadi Local, L’Occitane, Forest Essentials, Bare Necessities, Tata Harper, Soapworks India, Grinding Stone, Davines, and Aveda are all great options with wonderful skincare, hair care, and wellness products.
Food and dining
Food and beverage brands like Happy Roots, Organic Tattva, The Nature’s Way, and Conscious Food are known for their healthy and organic products that are grown and sourced responsibly. Making shopping for natural, sustainable, and eco-friendly products a lot easier are e-commerce platforms like Qtrove and The Better India Shop that curate and sell items ranging from food, beverages and baby care to fashion and accessories to cleaning supplies and home décor.
Even restaurants realise the value of sustainable dining, sourcing local produce from chemical-free farms. Eateries like NicoCaara and Fire at The Park in New Delhi, Masque Restaurant and Birdsong Cafe in Mumbai or Go Native in Bengaluru have taken the farm to table concept seriously. It isn’t simply about organic ingredients; it is also about making sure the ingredients are grown responsibly and sourced ethically while reducing waste in preparation as much as possible.
Ikea’s campaign ‘A Better World Starts at Home’, introduces products that are sustainable without compromising on style or comfort, from energy saving items to those made from renewable, recyclable or recycled materials. Pulp Factory Studio turns old newspapers into colourful furniture using natural dyes while upcycling brand, The Second Wind, gives new life to waste or old items and furniture by restructuring them into beautiful pieces. Sylvn Studio shows us that unusual materials like recycled burlap and corrugated cardboard can be turned into exquisite, functional and sturdy accessories for your home. Mishcat Co offers a wonderful range of floor coverings made from leftover materials from the silk sari industry while Oorjaa handcrafts stunning light fixtures from paper made from natural fibres of agri waste like banana fibre and lokta fibre paper.
They also use faux concrete that is made from stone dust and fibre waste. Using waste wood from shipping crates, old floorboards, and salvaged fallen trees, Differniture offers gorgeous sculptural furniture. Read more about these and other sustainable home décor brands here
Regular cleaning of our homes doesn’t require harsh chemicals that are bad for us and the environment. For natural and effective cleaning products, take a look at brands like Herbal Strategi, Kolan India, Grenove, and Zerodor Care by Ekam. You can find everything from floor and surface cleaners to natural disinfectants and detergents to insect repellents and pest control and even organic pet care products and air fresheners. Some of these brands also use recycled or recyclable packaging and ethically sourced raw materials.