If there is one brand which never fails in adapting to the needs of millennials today, it is Gucci. From extending its customization services to its signature bags, sneakers to even knits, the Italian brand under the creative direction of Alessandro Michele is certainly leading the market when it comes to providing options to discerning shoppers. Adding another extension to their shopping experience the brand recently launched augmented reality technology on its app. It allows customers to virtually “try on” its Ace sneakers, the brand’s signature.
This technology will let shoppers access the latest Ace models, providing an engaging experience and an opportunity to interact with upcoming shoe collections that are only scheduled for release. Ace sneaker is one of the most customized signature pieces of the brand; with its ever-changing decorations, has become a canvas for the brand through which to demonstrate its delight in creative decoration and embellishment. Therefore the fashion house ensures that people who want to embrace sneakers as a part of their personality get enough of options to experiment with.
Now, with this new addition to Gucci’s app users can explore what different models of Ace sneakers might look like to wear, through augmented reality. People can pick the Ace sneakers of their choice on screen, point their mobile device’s camera at their feet and virtually “try-on” the selected pair; once they decide on the pair, customers can access the website link and purchase the Ace sneakers of their choice.
For this one-of-a-kind augmented reality service Gucci collaborated with Wannaby, a Belarus-based startup. In January 2019 they launched an AR try-on sneakers app – Wanna Kick, which garnered rave reviews right from the time of its launch.
So just in case, you are gearing up to splurge on a pair of sneakers for the season to come, Gucci has already made it easy for you.