Our brands

    We can single-handedly credit Hyderabad-based designer Jayanti Reddy for adding scalloped-edges to every couture piece. The young designer is known for her simple yet opulent pieces that are not only handcrafted but also embellished with beautiful details to suit picky millennial brides. There is, of course, a strong emphasis on naturally-dyed hand-woven textiles that speak to women who love understated fare along with a side of personality. Her intricate hand embroideries and subtle addition of scalloped-edges to dupattas and lehengas not only adds a tiny vintage touch but also keeps every look easily wearable and contemporary. With the wedding season fast approaching, and brides and bridesmaids scurry to find themselves that perfect silhouette, we decided to ask Jayanti Reddy her take on finding that perfect lehenga and trends that rule the bridal wardrobe this year. And considering her latest Autumn/Winter’19 Collection ‘Banaras & Beyond’, it’s a rule book for brides looking for colours and fits that are highly Instagram-able and effortless. 

    Jayanti reddy

    On what millennial brides want 

    The millennial bride is all about two things: comfort and smart bridal wear. Adhering to the roots of tradition and culture, they want to make the most out of their wedding outfit. Revamping their wedding outfit into multiple ensembles seems to be something a lot of brides like doing today. So versatile dupattas, simple fabrics ideal for day and night wear, and easy silhouettes – the key to a perfect bridal is durability. And the ability to mix and match is an added plus. 

    The biggest lehenga trend now 

    I think we are moving towards attention-to-detail this season. How your lehenga or dress is made adds to the story of the bride. The time and craftsmanship given to the lehenga in terms of the design is important. So invest in a story, a designer who understands the thought behind the bride’s story. 

    Jayanti reddy

    Mistakes millennial brides make 

    The outfit should resonate with one’s personality. Every bride is different with a unique style, and if the trend does not fit your style then don’t do it. Don’t choose a designer according to social media, pick someone that speaks to your style. Stick to what looks best on you irrespective of ongoing trends and style. Fit and silhouette is everything. Having said that, you can always experiment with colours, patterns, and prints. Also, choose the colour according to the time of the event. Mornings are for pastels and evenings are for the deeper shades. 

    What comes first – lehenga or jewellery

    Frankly, it depends. If you have heirloom jewellery or a lehenga in mind, that would certainly become a priority. One should search for colours, patterns, and designs that complement that heirloom piece. It’s a trend to revamp your mother or mother-in-law’s wedding dress into something modern, trendy, and chic. For a bride who isn’t keen on a do-over, the lehenga would be a priority. An elaborate and intricate blouse and lehenga eliminate the need for heavy jewellery. This also gives a stylish yet traditional approach at the same time. But if it’s the jewellery that’s the hero, then it’s about working on embroideries that complement it. 

    Jayanti reddy

    On blouse trends

    The latest trends in the blouse space would be embellished blouses with high necklines. They are not very heavy in weight and look supremely elegant, and classy on brides.

    On fit and fabric on blouses

    Choosing a design most appropriate for the bride is key, and fit and construction matter. Keep it clean and simple as you would want to move around. Strings that are too tight, zips that don’t work – all the small details are important. Go for crease-less material, and mind the length of the blouse and sleeves depending on what is flattering for you. You can go from a strappy blouse to a traditional one to a peplum.  

    Jayanti reddy

    On bridal colours

    Colours can be subjective to each bride.  Explore the shade palette with peppy mustards, elegant purples, and fuchsia or vibrant orange – they’re trending. For a more minimalist bride who doesn’t want to go for the white, she can opt for a beige. It isn’t bland or too out there and helps one strike the perfect balance. You can go for a complementing colour or go for a monochromatic look – they are timeless. 

    On the perfect bridal lehenga

    The perfect bridal lehenga honestly depends on the bride and her personality. Try going for a traditional weave, zardozi, gotta Patti, aari, mirror work – something that underlines Indian craftsmanship. 

    Latha Sunadh
    Deputy Editor
    When she's not trying on a new serum, researching on yet another classic fragrance and sharing lip balms with her 5-year old daughter, Latha Sunadh keeps it reined in with a nice song and a good book. Special skills include obsessing over handmade, home-made and handcrafted luxuries.