Veganism — a way of life where cruelty and exploitation of animals is to be avoided — is gaining ground. More and more eateries are offering vegan dishes and fashion brands that eschew animal products are on the rise. But when it comes to ‘going vegan’ it doesn’t stop at just what you eat or wear but what you apply on the skin too. Multiple beauty brands including Malaysian ones are hopping onto this vegan bandwagon in hopes of contributing to mother nature.

If you do a quick search on vegan beauty brands, you may see a mixture of cruelty-free brands and all-natural ones in the results. That may be confusing to many as they all may sound similar but trust us, it’s completely different.

When the term vegan is used in skincare and makeup, it means that it does not contain any ingredients derived from a living being. This term is often mixed up with being cruelty-free — which actually means that the products are not tested on animals. However, when the product is cruelty-free it does not mean it’s vegan. For example, the brand might still be using ingredients derived from animals without testing on them. All-natural skincare or makeup, on the other hand, are typically centered around the healing properties of natural ingredients.

Also many tend to turn to vegan products as they are completely free from processed ingredients, preservatives, chemicals, and toxins. Now that’s sorted, here are six vegan beauty brands that can get you started on your vegan journey.

1
Kat Von D

This beauty brand is already well-known in the industry for products which are long-lasting, cruelty-free, and partially vegan. While not everything in her line is vegan yet, Kat Von D just recently announced plans to make her entire cosmetics line vegan. On her official website, you will be able to find a tab labelled ‘#vegan‘.

2
Cover FX

Cover FX may be known for their highly customisable foundation but not many know that the brand is also both cruelty-free (they don’t test on animals and even purchase ingredients that are tested on animals) and vegan — with the exception of  MintTint FX & MintGlaze FX.

3
Orkid Cosmetics

This homegrown beauty brand formulates their products using imported ingredients from Japan and Europe, creating them here in Kuala Lumpur. They are certified halal and vegan, also keeping their formulae free from parabens, mineral oil, DBP (also known as phthalates), triclosan, sodium lauryl sulfate or gluten.

4
The Body Shop

No surprise to see this brand on our list. The Body Shop has always been an advocate when it comes to being environmentally friendly. They do not test on animals and it’s 100% vegetarian. Not all their items are vegan, but there are already more than 200 products that are.

5
Wunderbath

You’ve probably seen these on social media before: soaps that look like actual food. They are made from scratch using food ingredients by founder, Evelyn Marietta. The products for sale are vegan and cruelty-free. Each of them is made to create a one-of-a-kind bath experience.

6
Velvet Vanity

Velvet Vanity is all about the youth culture, with each product made using inspiration from music, arts, lifestyle. Their products are made locally, 100% vegan, cruelty-free and approved by the Ministry of Health Malaysia.

Jolin Lee
Senior Writer
Unlike most modern-day millennials, Jolin does not need caffeine or alcohol to power through the day (and night). Her eye for beauty is as sharp as her eyeliner flick, and she can spot your unblended eye makeup from a mile away.