Shipping internationally has been proven a challenge for Liah Yoo and her brand, KraveBeauty — as shared on her social media channels. But after weeks of announcing its plans of shipping to both Malaysia and Singapore, it’s finally official. We can now get the highly-coveted brand, KraveBeauty from its new international website. The brand will be shipping directly from the US to our Malaysian shores.

It’s been two years since KraveBeauty is established, but already received countless of good reviews. Everyone raved on its efficiency and how easy it is to incorporate its products into each individual’s skincare line. This is the first international-shipping move for the brand, aside from having available in the United States and South Korea.

From left: Matcha Hemp Hydrating Cleanser, Great Barrier Relief, Beet The Sun SPF 50+ PA++++ and Kale-Lalu-yAHA.

If the first 100 words of the article still look gibberish to you, here’s the lowdown. Krave Beauty is created by beauty influencer and YouTuber, Liah Yoo, who is based in the United States. The brand is vegan and while it may be small with just four products in total, but that’s basically the point of the brand. Krave Beauty wants you to cut down on skincare products; believing in the mantra ‘less is more’. Yoo aims to fight the ineffective yet conventional skincare routine that has trained you to apply more than what your skin actually needs.

It’s time to start shopping and #PressReset.

Jolin Lee
Senior Writer
Unlike most modern-day millennials, Jolin does not need caffeine or alcohol to power through the day (and night). Her eye for beauty is as sharp as her eyeliner flick, and she can spot your unblended eye makeup from a mile away.