If you enjoyed Ultra Violet this year, the next promises extra positive vibes as Pantone unveils the colour of 2019 – PANTONE 16-1546 Living Coral. This peachy shade of orange with a hint of shimmering gold symbolises the need for optimism and joyful pursuits as well as authentic and immersive experiences that enable connection and intimacy.
Laurie Pressman, vice president of Pantone’s colour consulting unit shares: “The overriding influence was the environment – the arresting beauty we see in nature and the importance of preserving the environment. Think of coral reefs, they provide shelter and sustenance to marine life and here we are watching them disappear.”
This comes fittingly with the latest news on the extinction of the blue Spix’s Macaw in September this year.
‘Living Coral’ emits the familiar and energising aspects of colour found in our natural surroundings. It brings to mind, the glorious yet elusive display beneath the surface of the ocean. It’s effervescent and rejuvenating; imagine going underwater and diving through the myriad jewel tones of corals and reefs — naturally vivid and chromatic ecosystem that is evocative of this beautiful planet.
Pantone reveals the pink-orange nature-inspired hue as the next big thing in fashion runways and beauty products, home interiors, socioeconomic conditions, new technologies, social media and beyond — describing it as “an animating and life-affirming shade of orange with a golden undertone.”
With technology and social media heavily influencing our everyday lives, Pantone feels that it is the appropriate time to turn to Mother Earth and her beauty. “We are not just a trends forecast, but the Colour of the Year is a reflection of what’s taking place. It’s a colour snapshot symbolic of what’s happening in the culture at a moment in time,” explains Pressman during the announcement in Art Basel Miami yesterday.
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Introducing the Pantone Color of the Year 2019, PANTONE 16-1546 Living Coral – an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge. Sociable and spirited, the engaging nature of Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, Living Coral embodies our desire for playful expression. #COY2019
The firm has also partnered up with Tribute Portfolio, Marriott International’s newest collection of independent and boutique hotels in conjunction with the unveiling of the 20th Colour of the Year. This marks one of the first of many collaborations, as well as creative implementations of this hue in various industries and markets next year. In fact, Apple has even gotten the ball rolling when the tech powerhouse reveals the iPhone XR’s coral variant just last month.
It is indeed fascinating to see how we are fusing nature and technology seamlessly, taking these omnipresent shades as a connection to optimism and positive human connections.
“The vibrant yet mellow ‘Living Coral’ is a colour that embraces us with comfort and reassurance in our continually shifting environment,” she concludes. “It’s time to turn to nature.”