Drinking and driving is never the right choice, nor should it ever be the only choice. Unfortunately, this has been an ever-present issue all around the world with Malaysia being one of the biggest contributors to drunk driving-related accidents. With the whole idea of not wanting to miss out on the fun with a night out with friends, many drivers would go for a drink or two, most of which will end up being one too many. Heineken is looking to change all that with its latest innovation, Heineken 0.0.

Heineken
Now you can enjoy a bottle of beer during work without any alcohol involved.

This is the first-ever alcohol-free beer, which is brewed with a unique recipe for a distinctive, yet balanced taste. This allows the beer to have zero traces of alcohol without compromising on its taste. Now one can partake in a cold and refreshing bottle without having to worry about running into a roadblock.

Heineken Master Brewers are the brains behind the operation, using only natural ingredients coupled with Heineken’s own A-yeast. It then goes through a sophisticated de-alcoholisation process, which gently removes the alcohol.

But that is not all Heineken is concerned about. It’s looking to focus on helping its consumers lead a more healthy and balanced lifestyle, paired with moderate alcohol consumption. Whether it’s during your lunch break, before or even after the gym, you can now enjoy a Heineken 0.0 without having any concerns.

Heineken
Being the designated driver has never been so easy, until now.

The launch of the Heineken 0.0 also comes with its global campaign titled #NowYouCan as well as a new bottling design. For long-time supporters of Heineken, you will remember its bottle carrying its signature green label with a red star at the centre. With Heineken 0.0, it comes with a new blue label as the colour is associated with the non-alcoholic category.

Heineken 0.0 will now be available nationwide in bars, restaurants, and stores worldwide. It will also be sold on Heineken’s e-commerce site, Drinkies.

Wi-Liam Teh
Senior Writer
Wi-Liam is a geek at heart with a penchant for tattoos. Never without a drink in hand (preferably whisky, gin, or Guinness), he is also a writer by day and a keyboard warrior by night. On his day off, he masquerades as a streetwear and sneakerhead enthusiast while his bank account says otherwise.