Scent evokes memories; it could be memories of a loved one, a certain event or time. Our sense of smell is one of the most powerful senses we possess, and so closely linked to memories as compared to the others. Just a hint of a familiar scent immediately triggers a certain memory, that enables us to relive the exact moment and its emotions — joy, intense love or overwhelming despair. That’s the beauty of owning a fragrance such as that, which you’ll be able to discover in Gucci‘s newest scent, Gucci Mémoire d’Une Odeur.

A fragrance unassigned by gender or a time; Gucci Mémoire d’Une Odeur becomes an explorer of the power of memories — bringing back reminiscence from the past and living them in the present. Creative director of Gucci, Alessandro Michele and master perfumer Alberto Morillas joined hands to create this exclusive scent.

“Everything comes from my obsession with scents: my memory is primarily olfactive so, for me, my sense of smell is my memory. I thought that, deep down, perfume is that thing that even with your eyes closed, brings you to a precise moment in space and time”
Alessandro Michele, creative director of Gucci

A new olfactive family is introduced; Mineral Aromatic is an elixir that Gucci Mémoire d’Une Odeur holds. Unexpected and enigmatic ingredients, with the addition of Roman chamomile, are used to layer the defining notes. Chamomile is structured with Indian Coral Jasmine petals for tenderness, musks for depth, and noble woods including warm sandalwood and airy cedarwood. It is what Gucci describes as a ‘universal scent’ — a mixture of fragrance and emotions: airy, musky, transparent and authentic.

The bottle is designed to be as familiar as its scent. A vintage Gucci fragrance bottle is used as inspiration for Gucci Mémoire d’Une Odeur. A heavy transparent light green glass encased the scent, further refined with a shiny gold cap. Printed gold foil frames the label, revealing the Gucci logo together with the name of the fragrance.

Get your Gucci Mémoire d’Une Odeur here.

Images: Gucci

Jolin Lee
Senior Writer
Unlike most modern-day millennials, Jolin does not need caffeine or alcohol to power through the day (and night). Her eye for beauty is as sharp as her eyeliner flick, and she can spot your unblended eye makeup from a mile away.