It’s 2019, and by now, we’ve all acknowledged that makeup is genderless. Sure, most are specifically marketed towards females, but more and more men have inched towards embracing cosmetic products in their day-to-day lives, spurred by how simple extra steps to their grooming regimen can make a pronounced difference.

Last year, Chanel took a bold step to normalise the use of makeup among men by releasing Boy de Chanel, a dedicated range of cosmetic products specifically targeted at all the dudes seeking a natural, flawless visage on the daily. Now, Boy de Chanel is finally arriving in Singaporean boutiques.

boy de chanel in singapore
The complete Boy de Chanel selection.

With the philosophy that beauty is not a matter of gender but a matter of style, Boy de Chanel features an understated range of basic cosmetic essentials men can use without fuss. Each is crafted to enhance one’s natural features, with an undetectable finish that makes it impossible to tell that you’ve got any product on. These essentials are the Le Teint, Le Baume Lèvres, and Le Stylo Sourcils.

Le Teint is a standout by far. The sheer skin tint is available in four shades, spanning light to deep. The sheer fluid is peppered with fine powders that blur imperfections and pores without appearing cakey. Its formula also imbues a subtle luminosity to the skin for a healthy perk-me-up, especially on days where your skin needs a little resuscitation. Also, for the lazier guys, it contains SPF 25 protection, so you can skip sunscreen in your lean morning routine and still leave the house protected.

Lee Dong Wook is the main star of the Boy de Chanel campaign.
Boy de Chanel is invisible on the skin, without sacrificing on how good it makes you look.

The other two products are a matte lip balm, Le Baume Lèvres, which hydrates the lips for eight hours thanks to the rich jojoba oil and shea butter in the stick, and Le Stylo Sourcils, a waterproof eyebrow pencil that comes in four shades and lasts for eight hours as well.

If you’re a man that’s always been curious about makeup, or someone who swears by it, then Boy de Chanel is the understated makeup line that will hit the sweet spot for either persuasion.

Le Boy de Chanel will be released in the Chanel Fragrance and Beauty boutique in ION Orchard from 25 January, and at the Marina Bay Sands, Raffles City and Vivo City boutiques from 1 February. Prices are S$114 for Le Teint, S$55 for Le Baume Lèvres and S$62 for Le Stylo Sourcils.

Beatrice Bowers
Features Editor
Beatrice Bowers writes about beauty, drinks, and other nice things. When not bound to her keyboard, she moonlights as a Niffler for novels and can be found en route to bankruptcy at your nearest bookstore. Don't tell her boss.