The partnership between Samsung and Spotify might just be 2018’s most ambitious crossover in the technology realm. From here on out, Spotify is now the default music player for all Samsung devices. That includes your new Samsung phone, smart television, and speaker.

A demonstration during Samsung’s Unpacked event in New York City showed how deep the integration goes. Your music will follow you from room to room in a seamless transition. All you have to do is press one button on your phone or your speaker. It’s really that easy.

For the hundreds of millions of Samsung users worldwide (the Korean conglomerate controls 20% of the global mobile market share), this partnership gives them access to Spotify’s huge catalogue of over 35 million songs and its robust Discovery and Personalisation features. Samsung’s virtual assistant Bixby will also call upon Spotify’s library for music recommendations — even if you’re not a Spotify user, yet.

If you’re one of the 180 million Spotify users, then this alliance gives you one more incentive to jump onto Samsung’s bandwagon. A seamless music listening experience is something that many tech companies have been trying to create. So far, the only one that has made this possible is Apple.

Daniel Ek, CEO of Spotify, talking about their partnership with Samsung. (Photo: Drew Angerer/Getty Images)

Apple’s ecosystem, notoriously closed off as it may be, is one that makes everything more convenient. If you own an iPhone and a HomePod (or two), you can stream your favourite playlists by way of Apple Music and Airplay without a hitch. This is thanks to their desire for harmony between their hardware and software. Samsung on the other hand, never had that edge over their biggest rival, until Spotify stepped into the picture. The two companies now complement each other in a way that individually they could not achieve.

What does this mean for you? This partnership gives you what everyone has been clamouring for: an alternative option. Apple is no longer the only company with both feet in the music and smartphone market. The consumer is truly king.

(Featured image: Spotify/Hero image: Drew Angerer/Getty Images)

Josiah Neo
Writer
Josiah Neo is a tech writer who contributes occasionally to the fashion, travel, and culture beats. When he’s not busy keeping up with the keynotes, he’s probably stuffing his face with the best Melbournian donuts (at Shortstop, BTW) or watching his favourite esports team, the Los Angeles Valiant, pummel their opponents into oblivion.