Tod’s and Alber Elbaz have announced a special collaboration under Tod’s Factory, a creative laboratory under the Italian maison where innovative and unconventional projects can be realised. What this means is, Tod’s will be working with designers and artists from the luxury arenas, and provide exclusive access — of its iconographic heritage, Italian artisanal excellence and know-how — to these talents.
Alber Elbaz is the first to kickstart this initiative. The 58-year-old Israeli designer has created a capsule collection for Tod’s, calling it Tod’s Happy Moments.
Elbaz’s fans will be delighted to know that he has lent his unique design sensibility to the classic offerings from Tod’s. In fact, he discovered quite by accident new ways to use neoprene and metallic finish on shoes, bags and T-shirts. He even transformed and reimagined the iconic Tod’s driving shoes by making them more aerodynamic in bold hues, and mounting sneaker soles onto them.
First unveiled in Paris, Tod’s Happy Moments by Alber Elbaz will tour other international capitals, landing in the shops through two different in-season releases.
This story first appeared on prestigeonline.com