Pop diva Lady Gaga has been named the face of Tiffany & Co’s new Tiffany HardWear jewellery line. The ad campaign for the collection debuted during the Super Bowl, which took place early this morning. It featured Lady Gaga playing a harmonica, and sharing her thoughts about being creative and “challenging the status quo” through her music.

lady gaga tiffany & Co
Lady Gaga is the face of Tiffany & Co’s new Tiffany HardWear collection. (Photo credit: Billboard)

The 30-year-old songstress also performed during the football game’s halftime show, where she wowed audiences with a rousing medley of popular hits including Just Dance, Bad Romance and Born This Way. Shortly after, she announced her plans for a Joanne world tour, on her Twitter account. Joanne, her latest album, was released last October.

Lady Gaga Tiffany & Co
The pop songstress performed a medley of songs at the Super Bowl halftime show. (Photo credit: Forbes/Tom Pennington/Getty Images)

The Tiffany HardWear collection comprises 18k gold and sterling silver jewellery, and is slated to launch in stores worldwide on 28 April. Check out Lady Gaga’s ad campaign video for it below.

international.tiffany.com

(Main photo credit: Vanity Fair; Featured photo: Daily Wire/ Jeff Kravitz/ FilmMagic)

Sara Yap
Digital Content Manager
Sara Yap is the Digital Content Manager at Burda International Asia, and a contributing writer to Lifestyle Asia’s dining and jewellery beats. When she’s not on the lookout for exciting new restaurants or bejewelled trinkets, she’s probably buried in a riveting read, or reminiscing the good ol’ days with her favourite playlist of ’90s boyband hits.